vip-client-plan-definitions

Change The Way Your Business Is Marketed: Ck2design Marketing Strategy Service Plan

Terminology - Change The Way Your Business Is Marketed

Ck2design VIP Marketing Strategy Plan (Monthly Services Membership)

An effective marketing strategy includes reaching out to prospects and customers on a regular basis. This requires more than your standard marketing materials, as well as a whole lot of ongoing effort.

Change can be difficult, but continuing to market your business the same way as you have in the past, simply is not enough. For a limited time Ck2design is offering you a fantastic opportunity to let someone else do all the heavy lifting.

Definitions :

So what exactly is this plan and why do I need it? 

Sales funnel:

A sales funnel is a marketing system that leads someone through a systematic process with the goal of purchasing your product or service.

The idea behind it is to turn a lead into a prospect, then a prospect into a customer, who finally becomes a repeat customer buying over and over again. Sales funnels have been around for decades, but since the introduction of a number of online marketing tools & methodologies they have become easier to scale and manage.


Leads, prospects and customers:

Leads – are anyone who is aware of your business or someone you have decided to ‘chase’ for a sale. Leads vary greatly from one another and they can be further segregated into what’s known as ‘qualified leads’ or ‘warm leads’, these are groups of people who fit a set criteria. For example, if you’re selling golf products, a qualified lead is someone who plays golf rather than a casual sports fan who is not too enthusiastic about the sport.



Prospect – is someone who has either a contact with your business or is interested in what you offer as they have signed up to your newsletter or shown interest. Prospects are interchangeable with qualified leads.

Customers – well we don’t need to explain what a customer is too much we hope. This group can be further separated by customers who have made a single purchase to customers who are repeat buyers.

When visualizing an actual sales funnel, the top is wide heavy with many people while the lower end is much smaller with fewer people, this is how you should view your leads, prospects and customers. At the top of your funnel you have a vast amount of leads, it’s unrealistic to expect all your leads to turn into customers at the end as not all leads will be interested in your product or service. However, there will be a percentage of leads who are interested, these will then become your prospects.

Sales funnels are awesome because they avoid you from wasting time and money to sell to people who aren’t interested, and instead allows you to focus on the meaty leads where the money is tied up. The more well defined your lead generation tactics, landing pages and follow up emails are, will greatly increase the number of qualified leads, prospects and customers your funnel will produce.

Sure you can set-up your own plan and do it yourself. But let's face facts, if you were going to do that, wouldn't you have already started last year? Don't put off doing things correctly this year, sign-up and give it a try for at least 6 months.


LANDING PAGE: 

A landing page is a page on a website where a potential lead lands on after clicking a link from another website. These links include social media sites, Google searches or paid ads. The landing page will contain information relating to your product or service with a call to action (CTA) for the lead to enter their details for more information. Any leads who enter their details are interested in your product or service and become a prospect.

Creating a great landing page is not as easy as you may think. This part of the puzzle is where most businesses fail. A landing page needs to be slick while informing the reader immediately what the message is using carefully crafted titles and sentences. If your landing page is clumsy and not optimized, don’t expect to capture many emails.



Call-To-Action (CTA):

A call to action is a specific instruction to initiate a reaction from the audience (in this case lead) to do something. In our example this would be to give us their name and email address.



Email Marketing

Email marketing – is a great way of turning prospects into customers. Your list is full of people who are interested in what you’re selling, create a well crafted email with a link leading them to your landing page.

Company Blog

Leverage your blog – find out your most popular blog posts and insert a relevant CTA to redirect them to your landing page. Since they are reading your blog, there’s a strong probability they will be qualified leads. 

Social Media

Social media – followers who have subscribed to your social media accounts are once again interested in your business, and are strong leads who can certainly be turned into customers using the right tactics. Sites like Twitter, Pinterest, Facebook, Google+, LMT and even LinkedIn can work in the same way to generate targeted leads to your landing page.

Pay per click (PPC)

Pay per click (PPC) – this involves creating a small advert that redirects users to your landing page when clicked. Each click is set at an agreed price and you will only be charged for when a user clicks your ad. This method can be used on websites, search engines and social media sites.

Guest Posting - Articles

Guest posting – is posting an article on another website that relates closely to your business. Creating a quality guest post on an already established website can allow you to leverage their blog readers to generate leads to your landing page by leaving a small link at the bottom.

Setting up the wrong ads using poor quality pictures or not understanding your target demographic will leave you high and dry with no leads and a big hole in your pocket. Start with a small budget and test several different adds to see which paid traffic method yields the greatest results.



FOLLOWING UP ON LEADS WITH AN AUTO-RESPONDER

A landing page combined with a well thought-out lead generating campaign can get you hundreds or thousands of leads. With so many leads it’s impractical to email each one individually several times a week, as you will spend all your time emailing and not doing much else. This is where we reveal our secret weapon (cue evil theme music)… the auto-responder.

An auto-responder is a way of sending preset emails to your leads over a period of time. These emails are not sent to all your list but rather individuals who meet certain requirements. For example, people who have given you their email via your landing page can be segregated to receive preset emails. Auto-responder strategies vary depending on your goals, In the example of using it for a sales funnel, a typical auto-responder setup may look like this:

Email 1 (day 1) – Thanking them for showing interest in your awesome product or service.

Email 2 (day 3) – Offering them free useful content in the way of blog articles, eBooks or other digital products.

Email 3 (day 5) – The hard sell. Send them the sales pitch to your product or service with a link to buy at the bottom.

Email 4 (day 7) – If successful, you can then follow up with a ‘upsell’ that involves selling more of your products or services. If they didn’t buy, you can put them on another auto-responder using similar methods as above to try again.

This is just a basic example of how you can utilize an autoresponder to follow up on prospects and turn them into customers. Depending on your specific goal, auto-responder setups can be really advanced involving a number of steps.

There are several reliable platforms to choose when you’re looking to create a newsletter or auto-responder strategy. We personally recommend Mailchimp and Aweber for your all in one email marketing solutions.

WHY EVERY BUSINESS NEED A SALES FUNNEL

Businesses tend to create online ad campaigns to draw people onto their website or social media pages hoping they will buy or do ‘something’. Spending money on online campaigns that don’t prioritize on turning leads into prospects or customers is uneconomical, we’d even go as far as to say it’s setting money on fire. A sales funnel when utilized correctly is the most effective strategy to expanding your customer base and constantly gaining new leads.

Let’s paint a picture to give you a better idea of how important a sales funnel is. As mentioned earlier, a qualified lead is someone who is interested in what you have to offer but may need a small push or an incentive to buy. By mealy redirecting them to your website or social media page is hardly going to alter their mind too much. While a well written auto-responder explaining the benefits or a kickass landing page that offers a free trial or money back guarantee could just be the incentive they were looking for.

Creating a well oiled sales funnel doesn’t happen overnight and will require a lot of testing and patience. Remember this: a sales funnel is only as strong as its weakest point. If your landing page is un-engaging or your auto-responder setup is poorly constructed, don’t expect to convert. This applies to your lead generation methods too, using a poor ad campaign targeting the wrong keywords or using ineffective mediums will stop your sales funnel in its tracks.

When Crush Campaigns create sales funnels for clients, our funnels do exactly that, crush! We understand no two businesses are ever the same and implement bespoke sales funnels that will best suit your business, with the goal to generate solid leads who will turn into customers. If you would like more information about creating your very own sales funnel, leave a comment below or send us an email and we will get back to you right away.

Here's how it works :

Ready To Make The Change ?

• This membership is a 6 month commitment, plus 1 mo. for setup
• You choose which service package you want
• You pay a small fixed fee prior to each month (15th of the prior month)
• A set number of production hours are assigned to your online marketing account every month. (non-transferable)
• A predetermined production schedule is followed every month
• You get a set amount of design work time at a very reduced rate.
• You use your monthly allowance as needed, when you need it within the month.
• Monthly hours are non-transferable, non-refundable
• Easy access for small or ongoing projects.
• Additional hours are available at our normal hourly rate.
Get your ongoing projects handled at just the right time. It’s that easy!
And you have peace of mind knowing where you stand with your budget.

What is included :

VIP Client Monthly Marketing Services Plan

Email Marketing (2) blasts per month - Includes resize, reformat client provided content.

Email Marketing Landing Page: (1) Email landing page
Social Media Landing Page: (1) Social media landing page (with up to 3 variations to track social channel traffic)

Blog Postings (2 post per month)
Includes resize, reformat client provided content.

Social Media Post (4 post per month)
Includes resize, reformat client provided content.
Social interaction, shares, and links up to 3 social media channels such as FaceBook, Twitter, Google+, YouTube, Pinterest, LMT.

Website maintenance and updates. This only includes simple changes to the site, resize, reformat client provided content if needed, review & check site health. (up to 20 mins per month). Site restructure or coding is not included.

All options are non-transferable and must be used in accordance of our marketing schedule within each month.
If you would like to add additional options please review the side dish menu for pricing.

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EMAIL BLAST ONLY - (12 month commitment)
Monthly membership Includes:
(1) Email Marketing Blast - Includes resize, reformat client provided content.
(1) Email Marketing Landing Page

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Payment Note:
Monthly memberships are due 2 weeks prior to the 1st of the following month. Typically the 15th of each prior month.
This is a 6 month commitment plus 1 month to set-up your accounts and content. You may cancel at anytime but will be billed a prorated for each month you have already been billed. Meaning that you will be responsible for the full rate of each month you have already used. 

Membership does not include non-service fees such as printing, stock images or writing any content. Expenses for materials (i.e. stock photos, content writing or printing) are additional to membership and will be invoiced separately, with prior client approval.

If your monthly projects exceeds the average estimated scoop of work, additional hours may be billed at the rate of $125 hour. It is suggested that you purchase one of Ck2design's TimeBlocks. During this special offer you are able to purchase any amount of TimeBlocks at a discounted price and use them whenever you want before Dec. 15, 2017.

THIS AREA IS FOR PUSHING TO NEXT PAGE OR EXPANDING THIS AREA

An effective marketing strategy includes reaching out to prospects and customers on a regular basis. This requires more than your standard marketing materials, as well as a whole lot of ongoing effort.

Change can be difficult, but continuing to market your business the same way as you have in the past, simply is not enough. For a limited time Ck2design is offering you a fantastic opportunity to let someone else do all the heavy lifting.

In A Nutshell :

So what exactly is this plan and why do I need it? 

Today's market travels many different highways for information. Each customer may travel a different path, making it necessary tactic to cover all your bases. In order to collect more customers you need to use a bigger sales funnel that will keep the flow directed towards your business, instead of your competitors. Ck2design's VIP Client Monthly Marketing Services Plan can help keep your marketing on track, saves you time, save you stress and most of all give you a greater chance to make more money.

Sure you can set-up your own plan and do it yourself. But let's face facts, if you were going to do that, wouldn't you have already started last year? Don't put off doing things correctly this year, sign-up and give it a try for at least 6 months.

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