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Cannabis Carrie - Sunday, July 09, 2017

Well How Do You Do?

Yes, yes, I know it's been a long time since anyone has heard from me but I will say that lots have been going on these days and I have been working my way through the haze. As some of you may have noticed that my blog has not been very informative lately. But I want to be sure and let you know that things are changing. I am adding my blog to a newer informative site that will be able to help your cannabis business further if you need the extra help.

Please check back soon for the expansion of my blog and sharing of information on how you can better grow your business.

Things are beginning to heat up and roll,
Cannabis Carrie

Seven Ways to Fix Your Biggest Management Mistake

Carrie Kuehn - Monday, October 10, 2016

While surfing the net today, I came across an interesting article by Maureen Mackey from the Fiscal Times website about fixing some of our biggest management mistakes. 
I think a lot of this could be used by many of us.

The open-plan workspace may be the biggest boon to productivity in decades because it fosters collaboration, innovation and creativity among employees. But plenty of bosses stumble and even fall when it comes to managing effectively in today’s team-centered set-up. 

Many leaders want to excel at collaboration, but instead are stuck in the behavioral patterns that worked well for them in the hierarchical and authoritative org structures where they first cut their executive teeth.

RELATED: 6 Career-Killing Phrases to Quit Using Now

Carol Kinsey Goman, a management coach and career adviser, says that when these leaders “move to today’s collaborative environment, leadership – instead of being about power, status, authority, competence – becomes more about engaging other people, about getting workers to contribute and talk to one another, about building bonds and relationships for success.” High-status cues can now be the enemy.

The transition hasn’t been easy for many – and workers everywhere know it.
Goman recalls how one executive royally messed up at a weekend retreat for his team. “People were dressed in their khakis, their jeans, all the other informal clothing that are typical at retreats,” says Goman, who was sitting in the background.

Then in strode the exec – dressed as if he were about to attend a boardroom meeting in 20 minutes.
“He had the power tie, the briefcase, the Rolex watch, the Gucci – the whole bit. I saw what happened the minute he entered the room,” says Goman. “He was late, first of all – so, non-verbally, he was signaling that the meeting wasn’t really that important to him. Second, he came in dressed like he was in charge, which is fine if that’s the message he wanted to send.

“But he started out by saying, ‘I’m so glad to be here. We need all of your contributions, all of your collaborative work in order for us to hit our goals.’ The problem was,” adds Goman, “his words were derailed by the way he looked. And then, third, he stood at the head of the table, which again signaled that he was absolutely in charge.”

RELATED: The 7 Worst Job Interview Mistakes People Make

The workplace as a central location for collaboration and productivity isn’t going away any time soon. In fact, studies such as The Smart Workplace in 2030, by global manufacturer Johnson Controls, show that flexible workplaces will continue to respond “to a complex and competitive world [that is] focused on collaboration, innovation and creativity.”

While circumstances will vary, here are seven smart tips for managers (and the rank-and-file, for that matter) to succeed in today’s open-plan environment:
  • If you want other people to speak up, listen closely and use eye contact when they’re talking. “Face them – with your shoulders, your feet, knees, hips,” says Goman. “When you start to turn parts of your body away, even your feet, well, it looks like your feet want to leave the room, which is usually the case. Instead, align your body toward people.”

  • Remove barriers between yourself and others. That means laptops, briefcases, papers, books, purses – and smartphones. 

  • Expand your presence, rather than compress yourself. “Women in particular tend to hold their arms tightly to their bodies.” Instead, take your place at the table, as it were. Demonstrate your involvement to those around you.

  • Dress as a member of the team, which you can do effectively no matter what your role.

  • Try sitting in the middle of the table, rather than instinctively grabbing the lead spot.

  • Know how you come across to others – and adjust that if necessary. Allow yourself to be videotaped and examine the results, Goman advises. “I’ve had executives tell me afterward, ‘Hell, I wouldn’t hire me,’” she says. A third party such as a career coach or valued colleague can share advice and insight. 

  • Show empathy toward others. Younger employees in particular, says Goman, who are so adept at technology, may not always have the body language skills that can help them succeed in a collaborative environment..
This article was originally published on The Fiscal Times. By MAUREEN MACKEY, The Fiscal Times • June 6, 2013.

Importance of a Logo

Carrie Kuehn - Monday, October 10, 2016

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).

In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand.[1]

Logo design

Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram), is the image embodying an organization. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.
Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality. Some colors are formed/associated with certain emotions that the designer wants to convey. For instance loud primary colors, such as red, are meant to attract the attention of drivers on highways are appropriate for companies that require such attention. In the United States red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with the health and hygiene sector, and light blue or silver is often used to reflect diet foods. For other brands, more subdued tones and lower saturation can communicate reliability, quality, relaxation, or other traits.

The logo design profession has substantially increased in numbers over the years since the rise of the Modernist movement in the United States in the 1950s.[11] Three designers are widely[12] considered the pioneers of that movement and of logo and corporate identity design: The first isChermayeff & Geismar,[13] which is the firm responsible for a large number of iconic logos, such as Chase Bank (1964), Mobil Oil (1965), PBS(1984), NBC (1986), National Geographic (2003) and others. Due to the simplicity and boldness of their designs, many of their earlier logos are still in use today. The firm recently designed logos for the Library of Congress and the fashion brand Armani Exchange. Another pioneer of corporate identity design is Paul Rand,[14] who was one of the originators of the Swiss Style of graphic design. He designed many posters and corporate identities, including the logos for IBM, UPS, and ABC. Rand died in 1996. The third pioneer of corporate identity design is Saul Bass.[15] Bass was responsible for several recognizable logos in North America, including both the Bell Telephone logo (1969) and successorAT&T globe (1983). Other well-known designs were Continental Airlines (1968), Dixie (1969), and United Way (1972). Later, he would produce logos for a number of Japanese companies as well. He died in 1996.


Logo Design Process

Designing a good logo is not a simple task and requires a lot of involvement from the marketing team and the design agency (if outsourced). It requires clear idea about the concept and values of the brand as well as understanding of the consumer or target group as marketers call. Broad step in logo design process would be formulating concept, doing initial sketch, finalizing the logo concept, deciding the theme colors and format.

Psyche of Symbols

The effective design and use of a logo employs the understanding of human behavior. Whether cultural, or internal, people recognize and react to color, shapes, lines, fonts and other symbolic forms with emotions tied to their experiences.
Colors have a broad range of meaning according to different nations and cultures. A color could mean one thing in a particular setting, and something completely different in another.

People’s minds have been trained to recognize the motion of a line. Horizontal lines often communicate a leveled security. Vertical lines convey dignity, and diagonal lines are full of energy, suggesting either rising or falling, or movement in one direction or another.

Source: Wikipedia, the free encyclopedia

Gold and Platinum MarCom Creative Awards

Gold and Platinum MarCom Creative Awards

Carrie Kuehn - Monday, October 10, 2016
For over a decade Carrie Kuehn of Ck2design has had the honor of received numerous back-to-back Gold and Platinum MarCom Creative Awards for her creative design work.

MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the profession.

AMCP was founded in 1995 by a group of creative professionals involved in competitions for several of the national and international trade organizations. The goal of the group was to provide an inexpensive, independent competition on an international level that would be fair, respected and open to everyone.
Best Businesses of Fullerton Announcements - 2nd Year

Best Businesses of Fullerton Announcements - 2nd Year

Carrie Kuehn - Thursday, September 01, 2016

Ck2design Receives 2016 Best Businesses of Fullerton Award
Fullerton Award Program Honors the Achievement

Fullerton, July 2016 — Ck2design has been selected for the 2016 Best Businesses of Fullerton Award in the Web Design category by the Best Businesses of Fullerton Award Program. Congratulations on winning this award 2 years in a row!

Each year, the Best Businesses of Fullerton Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Fullerton area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2015 Best Businesses of Fullerton Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Best Businesses of Fullerton Award Program and data provided by third parties.

About the Best Businesses of Fullerton Award Program
The Best Businesses of Fullerton Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Fullerton area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Best Businesses of Fullerton Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

FOR IMMEDIATE RELEASE - Ck2design Receives 2016 Best Businesses of Fullerton Award
CONTACT: Best Businesses of Fullerton Award Program
Email: PublicRelations@BestBusinesses.biz  BestBusinesses.biz

2015 Best Website Design Business of Fullerton

2015 Best Website Design Business of Fullerton

Carrie Kuehn - Tuesday, January 19, 2016

Best Businesses of Fullerton Announcements announced that Ck2design (Carrie Kuehn) was awarded Best Website Design Business of Fullerton 2015

Fullerton Award Program Honors the Achievement, January 19, 2016 — Ck2design has been selected for the 2015 Best Businesses of Fullerton Award in the Web Design category by the Best Businesses of Fullerton Award Program.

Each year, the Best Businesses of Fullerton Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Fullerton area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2015 Best Businesses of Fullerton Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Best Businesses of Fullerton Award Program and data provided by third parties.

About the Best Businesses of Fullerton Award Program
The Best Businesses of Fullerton Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Fullerton area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Best Businesses of Fullerton Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

FOR IMMEDIATE RELEASE - Ck2design Receives 2015 Best Businesses of Fullerton Award CONTACT: Best Businesses of Fullerton Award Program. Email: PublicRelations@BestBusinesses.biz • BestBusinesses.biz

Gold MarCom Award Winner

Gold MarCom Award Winner

Carrie Kuehn - Tuesday, November 17, 2015

It’s an honor to receive this year's 2015 Gold MarCom Award & Honorable Mention for the graphic design of our business branding booklet written and created by Carrie Kuehn. The booklet was created for business owners in need of a better understanding of the branding process and how they can apply it to their own dental lab or medical marijuana dispensary business. Branding is a huge topic and this booklet help to break things down.

MarCom Awards is a creative competition for creative professionals involved in the concept, writing and design of print, visual, audio and web materials and programs.

The mission of the MarCom Awards is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals. MarCom winners receive well-deserved recognition and third-party validation from a long- established industry organization that has earned a reputation for fairness, consistency and timeliness.

MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the profession.

Be sure to visit other Ck2design sites at:
Ck2design-DentalLabs.com : Dental Industry and Dental Labs
MaryJanezBrand.com : Cannabis Industry
WeedSiteBrand.com : Cannabis Industry
RealBikerChicks.net : Women Motorcyclist Website

It is an honor to have received the 2014 Hermes Creative Award.

It is an honor to have received the 2014 Hermes Creative Award.

Carrie Kuehn - Friday, February 14, 2014

Ck2design Wins the Gold

It is an honor to have received the 2014 Gold Hermes Creative Award for my video production, "Dental Labs Avoid Becoming Extinct". A video created to demonstrate the importance of dental labs needing a strong brand and professional looking online presence in the market.

Hermes Creative Awards today announced winners for the 2014 international awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing communication professionals.

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. This award recognizes outstanding work and is administered by the Association of Marketing and Communication Professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Who Doesn't Judge a Book By It's Cover?

Who Doesn't Judge a Book By It's Cover?

Carrie Kuehn - Sunday, June 02, 2013

Back in the day before digital devices, the old saying was, "You shouldn't judge a book by it's cover" or "It's whats on the inside that counts". That might have worked back in the days before digital marketing but it sure doesn't applied to products, services or individual professionals, any more.

Who Doesn't Judge a Book By It's Cover? Each and everyone of use judges companies, products and service provider on the way they appear online and offline. 


If a company has either a unappealing website or only listing on some random business directory, or worse yet -no website at all. You can beat they are loosing many more possible customers then just myself. After all, if a company thinks it's not worth investing into their website and marketing materials, then why on earth would anyone else think it's worth doing business with them?

Since most of use are internet savvy customers with instant access to research for any product, business and service provider. If we don't like something, get bad service or have any other reason for being a unhappy customer, we all have the internet for placing reviews, comments or complaint and spread the word via social media around the world. So why on earth won't a business take the time to create a user friendly, professional website that offers customers the information they want or access to online help. Ck2design online business websites make it so easy for companies to interact and work with customers, keeping everyone happy.

Seems like common sense to have a professional presence both online and traditional marketing materials. Yet, there are still many companies out there that hang on to the thought that they are better then their competitors. And that they have always done things this way and don't need to change in order to keep up with the times.

FOR THOSE BUSINESS OWNERS WHO STILL FEEL THEY DON'T NEED TO KEEP WITH WITH OUR CHANGING TIMES, GOOD LUCK!

There is no limit to what Ck2design can create

Carrie Kuehn - Saturday, January 19, 2013
Ck2design is constantly learning the newest trends and opportunities to make our clients look their very best in every type of media. See for yourself by contacting us for your next project.

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