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Importance of a Logo

Carrie Kuehn - Monday, October 10, 2016

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).

In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand.[1]

Logo design

Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram), is the image embodying an organization. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.
Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality. Some colors are formed/associated with certain emotions that the designer wants to convey. For instance loud primary colors, such as red, are meant to attract the attention of drivers on highways are appropriate for companies that require such attention. In the United States red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with the health and hygiene sector, and light blue or silver is often used to reflect diet foods. For other brands, more subdued tones and lower saturation can communicate reliability, quality, relaxation, or other traits.

The logo design profession has substantially increased in numbers over the years since the rise of the Modernist movement in the United States in the 1950s.[11] Three designers are widely[12] considered the pioneers of that movement and of logo and corporate identity design: The first isChermayeff & Geismar,[13] which is the firm responsible for a large number of iconic logos, such as Chase Bank (1964), Mobil Oil (1965), PBS(1984), NBC (1986), National Geographic (2003) and others. Due to the simplicity and boldness of their designs, many of their earlier logos are still in use today. The firm recently designed logos for the Library of Congress and the fashion brand Armani Exchange. Another pioneer of corporate identity design is Paul Rand,[14] who was one of the originators of the Swiss Style of graphic design. He designed many posters and corporate identities, including the logos for IBM, UPS, and ABC. Rand died in 1996. The third pioneer of corporate identity design is Saul Bass.[15] Bass was responsible for several recognizable logos in North America, including both the Bell Telephone logo (1969) and successorAT&T globe (1983). Other well-known designs were Continental Airlines (1968), Dixie (1969), and United Way (1972). Later, he would produce logos for a number of Japanese companies as well. He died in 1996.


Logo Design Process

Designing a good logo is not a simple task and requires a lot of involvement from the marketing team and the design agency (if outsourced). It requires clear idea about the concept and values of the brand as well as understanding of the consumer or target group as marketers call. Broad step in logo design process would be formulating concept, doing initial sketch, finalizing the logo concept, deciding the theme colors and format.

Psyche of Symbols

The effective design and use of a logo employs the understanding of human behavior. Whether cultural, or internal, people recognize and react to color, shapes, lines, fonts and other symbolic forms with emotions tied to their experiences.
Colors have a broad range of meaning according to different nations and cultures. A color could mean one thing in a particular setting, and something completely different in another.

People’s minds have been trained to recognize the motion of a line. Horizontal lines often communicate a leveled security. Vertical lines convey dignity, and diagonal lines are full of energy, suggesting either rising or falling, or movement in one direction or another.

Source: Wikipedia, the free encyclopedia

Gold and Platinum MarCom Creative Awards

Gold and Platinum MarCom Creative Awards

Carrie Kuehn - Monday, October 10, 2016
For over a decade Carrie Kuehn of Ck2design has had the honor of received numerous back-to-back Gold and Platinum MarCom Creative Awards for her creative design work.

MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the profession.

AMCP was founded in 1995 by a group of creative professionals involved in competitions for several of the national and international trade organizations. The goal of the group was to provide an inexpensive, independent competition on an international level that would be fair, respected and open to everyone.

Evolution of web design

Carrie Kuehn - Sunday, October 09, 2016

History (1988—2000)

Although web design has a fairly recent history, it can be linked to other areas such as graphic design. However web design is also seen as a technological standpoint. It has become a large part of people’s everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, background and music.

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its own features and tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique.[6] CSS was introduced in December 1996 by the W3C to improve web accessibility and to make HTML code semantic rather than presentational. Table-based layouts became very popular as they gave web designers more options for creating websites. The HTML markup for tables was originally for displaying tabular data. However designers quickly realised the potential of what structural elements they could add to their designs. They soon created more complicated, multi-column layouts than HTML was originally capable of. However this time did see little attention been shown towards to the semantics and web accessibility. As design and good aesthetics seemed to take precedence over good mark-up structure. This period also saw spacer .GIFs become very popular for controlling the dimensions of web layouts. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank images for spacing.[7] However in 1996 Flash (originally known as FutureSplash) was developed. At the time it was of a very simple layout basic tools and a timeline but it enabled web designers to go beyond the point of HTML at the time. It has now progressed to be very powerful, enabling it to develop entire sites.[7]

End of the first browser wars
During 1998 Netscape released Netscape Communicator code under an open source licence, enabling thousands of developers to participate in improving the software. However they decided to stop and start from the beginning, which guided the development of the open source browser and soon expanded to a complete application platform. [6] 2000 was a big year for Microsoft. Internet Explorer had been released for Mac, this was significant as it was the first browser that fully supported HTML 4.01 and CSS 1, raising the bar in terms of standards compliance. It was also the first browser to fully support the PNG image format.[6] During this time Netscape was sold to AOL and this was seen as Netscape’s official loss to Microsoft in the browser wars.[6]

Tools and technologies
Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web graphic designers use vector and raster graphics packages for creating web formatted imagery or design prototypes. Technologies used for creating websites include standardised mark up which could be hand coded or generated by WYSIWYG editing software. There is also proprietary software based on plug-ins that bypasses the client’s browsers version, these are often WYSIWYG but with the option of using the software’s scripting language.Search engine optimisation tools may be used to check search engine ranking and suggest improvements.
Other tools web designers might use include mark up validators[8] and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines[9].

Skills and techniques
Typography
Usually a successful website has only a few typefaces which are of a similar style, instead of using a range of typefaces. Preferably a website should use sans serif or serif typefaces, not a combination of the two. Typography in websites should also be careful the amount of typefaces used, good design will incorporate a few similar typefaces rather than a range of type faces. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications. Most layouts on a site incorporate white spaces to break the text up into paragraphs and also avoid centre aligned text. [10]

Page layout
Web pages should be well laid out to improve navigation for the user. Also for navigation purposes, the sites page layout should also remain consistent on different pages.[11]When constructing sites its important to consider page width as this is vital for aligning objects and in layout design. The most popular websites generally have a width close to 1024 pixels. Most pages are also centre aligned, to make objects look more aesthetically pleasing on larger screens.[12]

Quality of code
When creating a site it is good practice to conform to standards. This includes errors in code, better layout for code as well as making sure your IDs and classes are identified properly. This is usually done via a description specifying what the element is doing. Not conforming to standards may not make a website unusable or error prone, standards can relate to the correct layout of pages for readability as well making sure coded elements are closed appropriately. Validating via W3C can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.[13]

Visual design
Good visual design on a website identifies and works for it’s target market. This can be an age group or particular strand of culture thus the designer should understand the trends of its audience. Designers should also understand the type of website they are designing, meaning a business website should not be designed the same as a social media site for example. Designers should also understand the owner or business the site is representing, to make sure they are portrayed favourably. The aesthetics or overall design of a site should not clash with the content, making it easier for the user to navigate and can find the desired information or products etc.[14]
User experience design

For a user to understand a website they must be able to understand how the websites works, this affects their experience. User experience is related to layout, clear instructions and labelling on a website. The user must understand how they can interact on a site. In relation to continued use, a user must perceive the usefulness of that website if they are to continue using it. With users who are skilled and well versed with website use, this influence relates directly to how they perceive websites, which encourages further use. Therefore users with less experience are less likely to see the advantages or usefulness of websites. This in turn should focus, on design for a more universal use and ease of access to accommodate as many users as possible regardless of user skill. [15]

Best Businesses of Fullerton Announcements - 2nd Year

Best Businesses of Fullerton Announcements - 2nd Year

Carrie Kuehn - Thursday, September 01, 2016

Ck2design Receives 2016 Best Businesses of Fullerton Award
Fullerton Award Program Honors the Achievement

Fullerton, July 2016 — Ck2design has been selected for the 2016 Best Businesses of Fullerton Award in the Web Design category by the Best Businesses of Fullerton Award Program. Congratulations on winning this award 2 years in a row!

Each year, the Best Businesses of Fullerton Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Fullerton area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2015 Best Businesses of Fullerton Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Best Businesses of Fullerton Award Program and data provided by third parties.

About the Best Businesses of Fullerton Award Program
The Best Businesses of Fullerton Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Fullerton area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Best Businesses of Fullerton Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

FOR IMMEDIATE RELEASE - Ck2design Receives 2016 Best Businesses of Fullerton Award
CONTACT: Best Businesses of Fullerton Award Program
Email: PublicRelations@BestBusinesses.biz  BestBusinesses.biz

Dental Labs Need to Read This!

Dental Labs Need to Read This!

Carrie Kuehn - Monday, August 15, 2016

How Can a Dental Lab Compete Today Without a Professional Presence?

It’s no surprise that we have become a visual society that demands instant access to information.

Some owners will tell you, they just don’t have the time, resources or budget to invest in marketing materials and plan on continuing as they always have. But in today's economy and technology driven age, can your business really afford not to change with the times?

Dental labs using an outdated website and/or poorly designed marketing materials are giving their competition a marketing advantage.

Let’s face it, word-of-mouth used to be the best form of marketing, but times have changed drastically. Technology has quickly reshaped the way we do business in the industry. Most consumers focus on vendors who offer website interaction, a social media presence and professional marketing materials.

Dental professionals are forced to change or risk becoming extinct.
In order to compete with dental labs that offer the same quality of products and services, it is imperative that a lab demonstrates a strong professional presence. Lack of a consistent design and company branding reflected across all platforms of media could be detrimental to the lab's success.

WE CAN HELP YOUR DENTAL LAB

Everything you need all in one place, that’s the advantage of Ck2design

Ck2design can create custom websites, company identity packages, direct mailers, logos, photography, videos presentations, product videos, instructional videos and motion graphics to match your companies' identity.

Let's take your dental lab's image to the next level!

Our objective is to understand your company, and help others understand your abilities through your business offerings. We believe that each project is unique and should be approached differently and customized to match each client’s needs.

Bridging the gap between the professional side of dentistry and the digital age of marketing, Ck2design offers innovative creative media solutions from Concept to Completion.

YOU HAVE THE CHOICE TO TAKE CHARGE OF YOUR DESTINY -
WE CAN HELP YOU GET THERE IN STYLE

Ck2design has over 28 years experience in the graphic arts field and 16 of those years have been dedicated to designing for dental professionals like yourself. Our specialty is helping professional dental labs put their best foot forward.

Ck2design knows that most dental labs are extremely busy and have very little time or resources to dedicate towards the marketing of their business. We can help ease the transition from your current look and marketing materials to an exclusive design package just for your dental lab.

Your marketing materials make a huge impact on how the world perceives your dental lab, you need a strong positive image for your lab, contact us today.

Please feel free to visit our other sites: Ck2design-dentallabs.com

Tennyson Study Club

Tennyson Study Club

Carrie Kuehn - Sunday, May 01, 2016

Ck2design is looking forward to meeting with the Tennyson Study Club June 27, 2015. This event will be featuring guest speakers Sasha Der Avanessian, President and CEO of Harvest Dental and Carrie Kuehn, Owner and Creative Director of Ck2design on the importance of your dental lab having a strong visual brand and the in's and out's of how to get the job done.

2015 Best Website Design Business of Fullerton

2015 Best Website Design Business of Fullerton

Carrie Kuehn - Tuesday, January 19, 2016

Best Businesses of Fullerton Announcements announced that Ck2design (Carrie Kuehn) was awarded Best Website Design Business of Fullerton 2015

Fullerton Award Program Honors the Achievement, January 19, 2016 — Ck2design has been selected for the 2015 Best Businesses of Fullerton Award in the Web Design category by the Best Businesses of Fullerton Award Program.

Each year, the Best Businesses of Fullerton Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Fullerton area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2015 Best Businesses of Fullerton Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Best Businesses of Fullerton Award Program and data provided by third parties.

About the Best Businesses of Fullerton Award Program
The Best Businesses of Fullerton Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Fullerton area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Best Businesses of Fullerton Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

FOR IMMEDIATE RELEASE - Ck2design Receives 2015 Best Businesses of Fullerton Award CONTACT: Best Businesses of Fullerton Award Program. Email: PublicRelations@BestBusinesses.biz • BestBusinesses.biz

Gold MarCom Award Winner

Gold MarCom Award Winner

Carrie Kuehn - Tuesday, November 17, 2015

It’s an honor to receive this year's 2015 Gold MarCom Award & Honorable Mention for the graphic design of our business branding booklet written and created by Carrie Kuehn. The booklet was created for business owners in need of a better understanding of the branding process and how they can apply it to their own dental lab or medical marijuana dispensary business. Branding is a huge topic and this booklet help to break things down.

MarCom Awards is a creative competition for creative professionals involved in the concept, writing and design of print, visual, audio and web materials and programs.

The mission of the MarCom Awards is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals. MarCom winners receive well-deserved recognition and third-party validation from a long- established industry organization that has earned a reputation for fairness, consistency and timeliness.

MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the profession.

Be sure to visit other Ck2design sites at:
Ck2design-DentalLabs.com : Dental Industry and Dental Labs
MaryJanezBrand.com : Cannabis Industry
WeedSiteBrand.com : Cannabis Industry
RealBikerChicks.net : Women Motorcyclist Website

New online design portfolio is complete

New online design portfolio is complete

Carrie Kuehn - Monday, June 15, 2015

I finally was able to find the time to create a brand new portfolio website for myself, carriekuehn.com. For years I have gone without having a dedicated online portfolio that showed samples of my graphic design, logo design, branding, video productions, websites and more.

While there are a lot of samples on the site, you would be amazed on how many samples of work one collects over 27 years. Of course I can really only show the most recent which is of course mainly dental industry specific.

Now I can direct those requesting to see more of my work to CarrieKuehn.com.

Since that is done I am now off to redesign the Ck2design-DentalLab.com website to host more information, samples and create a responsive design site to accommodate the various digital devices being used to surf the internet.

If your website is not mobile ready, I suggest you do something about that sooner rather then later. Check out Google for more information on why it's important for your dental lab or practice to be mobile-ready.

It is an honor to have received the 2014 Hermes Creative Award.

It is an honor to have received the 2014 Hermes Creative Award.

Carrie Kuehn - Friday, February 14, 2014

Ck2design Wins the Gold

It is an honor to have received the 2014 Gold Hermes Creative Award for my video production, "Dental Labs Avoid Becoming Extinct". A video created to demonstrate the importance of dental labs needing a strong brand and professional looking online presence in the market.

Hermes Creative Awards today announced winners for the 2014 international awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing communication professionals.

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. This award recognizes outstanding work and is administered by the Association of Marketing and Communication Professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

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