Media

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Media

Importance of a Logo

Carrie Kuehn - Monday, October 10, 2016

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).

In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand.[1]

Logo design

Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram), is the image embodying an organization. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.
Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality. Some colors are formed/associated with certain emotions that the designer wants to convey. For instance loud primary colors, such as red, are meant to attract the attention of drivers on highways are appropriate for companies that require such attention. In the United States red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with the health and hygiene sector, and light blue or silver is often used to reflect diet foods. For other brands, more subdued tones and lower saturation can communicate reliability, quality, relaxation, or other traits.

The logo design profession has substantially increased in numbers over the years since the rise of the Modernist movement in the United States in the 1950s.[11] Three designers are widely[12] considered the pioneers of that movement and of logo and corporate identity design: The first isChermayeff & Geismar,[13] which is the firm responsible for a large number of iconic logos, such as Chase Bank (1964), Mobil Oil (1965), PBS(1984), NBC (1986), National Geographic (2003) and others. Due to the simplicity and boldness of their designs, many of their earlier logos are still in use today. The firm recently designed logos for the Library of Congress and the fashion brand Armani Exchange. Another pioneer of corporate identity design is Paul Rand,[14] who was one of the originators of the Swiss Style of graphic design. He designed many posters and corporate identities, including the logos for IBM, UPS, and ABC. Rand died in 1996. The third pioneer of corporate identity design is Saul Bass.[15] Bass was responsible for several recognizable logos in North America, including both the Bell Telephone logo (1969) and successorAT&T globe (1983). Other well-known designs were Continental Airlines (1968), Dixie (1969), and United Way (1972). Later, he would produce logos for a number of Japanese companies as well. He died in 1996.


Logo Design Process

Designing a good logo is not a simple task and requires a lot of involvement from the marketing team and the design agency (if outsourced). It requires clear idea about the concept and values of the brand as well as understanding of the consumer or target group as marketers call. Broad step in logo design process would be formulating concept, doing initial sketch, finalizing the logo concept, deciding the theme colors and format.

Psyche of Symbols

The effective design and use of a logo employs the understanding of human behavior. Whether cultural, or internal, people recognize and react to color, shapes, lines, fonts and other symbolic forms with emotions tied to their experiences.
Colors have a broad range of meaning according to different nations and cultures. A color could mean one thing in a particular setting, and something completely different in another.

People’s minds have been trained to recognize the motion of a line. Horizontal lines often communicate a leveled security. Vertical lines convey dignity, and diagonal lines are full of energy, suggesting either rising or falling, or movement in one direction or another.

Source: Wikipedia, the free encyclopedia

Gold and Platinum MarCom Creative Awards

Gold and Platinum MarCom Creative Awards

Carrie Kuehn - Monday, October 10, 2016
For over a decade Carrie Kuehn of Ck2design has had the honor of received numerous back-to-back Gold and Platinum MarCom Creative Awards for her creative design work.

MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the profession.

AMCP was founded in 1995 by a group of creative professionals involved in competitions for several of the national and international trade organizations. The goal of the group was to provide an inexpensive, independent competition on an international level that would be fair, respected and open to everyone.
Best Businesses of Fullerton Announcements - 2nd Year

Best Businesses of Fullerton Announcements - 2nd Year

Carrie Kuehn - Thursday, September 01, 2016

Ck2design Receives 2016 Best Businesses of Fullerton Award
Fullerton Award Program Honors the Achievement

Fullerton, July 2016 — Ck2design has been selected for the 2016 Best Businesses of Fullerton Award in the Web Design category by the Best Businesses of Fullerton Award Program. Congratulations on winning this award 2 years in a row!

Each year, the Best Businesses of Fullerton Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Fullerton area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2015 Best Businesses of Fullerton Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Best Businesses of Fullerton Award Program and data provided by third parties.

About the Best Businesses of Fullerton Award Program
The Best Businesses of Fullerton Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Fullerton area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Best Businesses of Fullerton Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

FOR IMMEDIATE RELEASE - Ck2design Receives 2016 Best Businesses of Fullerton Award
CONTACT: Best Businesses of Fullerton Award Program
Email: PublicRelations@BestBusinesses.biz  BestBusinesses.biz

Dental Labs Need to Read This!

Dental Labs Need to Read This!

Carrie Kuehn - Monday, August 15, 2016

How Can a Dental Lab Compete Today Without a Professional Presence?

It’s no surprise that we have become a visual society that demands instant access to information.

Some owners will tell you, they just don’t have the time, resources or budget to invest in marketing materials and plan on continuing as they always have. But in today's economy and technology driven age, can your business really afford not to change with the times?

Dental labs using an outdated website and/or poorly designed marketing materials are giving their competition a marketing advantage.

Let’s face it, word-of-mouth used to be the best form of marketing, but times have changed drastically. Technology has quickly reshaped the way we do business in the industry. Most consumers focus on vendors who offer website interaction, a social media presence and professional marketing materials.

Dental professionals are forced to change or risk becoming extinct.
In order to compete with dental labs that offer the same quality of products and services, it is imperative that a lab demonstrates a strong professional presence. Lack of a consistent design and company branding reflected across all platforms of media could be detrimental to the lab's success.

WE CAN HELP YOUR DENTAL LAB

Everything you need all in one place, that’s the advantage of Ck2design

Ck2design can create custom websites, company identity packages, direct mailers, logos, photography, videos presentations, product videos, instructional videos and motion graphics to match your companies' identity.

Let's take your dental lab's image to the next level!

Our objective is to understand your company, and help others understand your abilities through your business offerings. We believe that each project is unique and should be approached differently and customized to match each client’s needs.

Bridging the gap between the professional side of dentistry and the digital age of marketing, Ck2design offers innovative creative media solutions from Concept to Completion.

YOU HAVE THE CHOICE TO TAKE CHARGE OF YOUR DESTINY -
WE CAN HELP YOU GET THERE IN STYLE

Ck2design has over 28 years experience in the graphic arts field and 16 of those years have been dedicated to designing for dental professionals like yourself. Our specialty is helping professional dental labs put their best foot forward.

Ck2design knows that most dental labs are extremely busy and have very little time or resources to dedicate towards the marketing of their business. We can help ease the transition from your current look and marketing materials to an exclusive design package just for your dental lab.

Your marketing materials make a huge impact on how the world perceives your dental lab, you need a strong positive image for your lab, contact us today.

Please feel free to visit our other sites: Ck2design-dentallabs.com

Tennyson Study Club

Tennyson Study Club

Carrie Kuehn - Sunday, May 01, 2016

Ck2design is looking forward to meeting with the Tennyson Study Club June 27, 2015. This event will be featuring guest speakers Sasha Der Avanessian, President and CEO of Harvest Dental and Carrie Kuehn, Owner and Creative Director of Ck2design on the importance of your dental lab having a strong visual brand and the in's and out's of how to get the job done.

New online design portfolio is complete

New online design portfolio is complete

Carrie Kuehn - Monday, June 15, 2015

I finally was able to find the time to create a brand new portfolio website for myself, carriekuehn.com. For years I have gone without having a dedicated online portfolio that showed samples of my graphic design, logo design, branding, video productions, websites and more.

While there are a lot of samples on the site, you would be amazed on how many samples of work one collects over 27 years. Of course I can really only show the most recent which is of course mainly dental industry specific.

Now I can direct those requesting to see more of my work to CarrieKuehn.com.

Since that is done I am now off to redesign the Ck2design-DentalLab.com website to host more information, samples and create a responsive design site to accommodate the various digital devices being used to surf the internet.

If your website is not mobile ready, I suggest you do something about that sooner rather then later. Check out Google for more information on why it's important for your dental lab or practice to be mobile-ready.

It is an honor to have received the 2014 Hermes Creative Award.

It is an honor to have received the 2014 Hermes Creative Award.

Carrie Kuehn - Friday, February 14, 2014

Ck2design Wins the Gold

It is an honor to have received the 2014 Gold Hermes Creative Award for my video production, "Dental Labs Avoid Becoming Extinct". A video created to demonstrate the importance of dental labs needing a strong brand and professional looking online presence in the market.

Hermes Creative Awards today announced winners for the 2014 international awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing communication professionals.

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. This award recognizes outstanding work and is administered by the Association of Marketing and Communication Professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Who Doesn't Judge a Book By It's Cover?

Who Doesn't Judge a Book By It's Cover?

Carrie Kuehn - Sunday, June 02, 2013

Back in the day before digital devices, the old saying was, "You shouldn't judge a book by it's cover" or "It's whats on the inside that counts". That might have worked back in the days before digital marketing but it sure doesn't applied to products, services or individual professionals, any more.

Who Doesn't Judge a Book By It's Cover? Each and everyone of use judges companies, products and service provider on the way they appear online and offline. 


If a company has either a unappealing website or only listing on some random business directory, or worse yet -no website at all. You can beat they are loosing many more possible customers then just myself. After all, if a company thinks it's not worth investing into their website and marketing materials, then why on earth would anyone else think it's worth doing business with them?

Since most of use are internet savvy customers with instant access to research for any product, business and service provider. If we don't like something, get bad service or have any other reason for being a unhappy customer, we all have the internet for placing reviews, comments or complaint and spread the word via social media around the world. So why on earth won't a business take the time to create a user friendly, professional website that offers customers the information they want or access to online help. Ck2design online business websites make it so easy for companies to interact and work with customers, keeping everyone happy.

Seems like common sense to have a professional presence both online and traditional marketing materials. Yet, there are still many companies out there that hang on to the thought that they are better then their competitors. And that they have always done things this way and don't need to change in order to keep up with the times.

FOR THOSE BUSINESS OWNERS WHO STILL FEEL THEY DON'T NEED TO KEEP WITH WITH OUR CHANGING TIMES, GOOD LUCK!

Dental Lab Owners Should Really Read This

Carrie Kuehn - Thursday, March 14, 2013

How Can a Dental Lab Compete Today Without a Professional Presence?

It’s no surprise that we have become a visual society that demands instant access to information.

Some owners will tell you, they just don’t have the time, resources or budget to invest in marketing materials and plan on continuing as they always have. But in today's economy and technology driven age, can your business really afford not to change with the times?

Dental labs using an outdated website and/or poorly designed marketing materials are giving their competition a marketing advantage.

Let’s face it, word-of-mouth used to be the best form of marketing, but times have changed drastically. Technology has quickly reshaped the way we do business in the industry. Most consumers focus on vendors who offer website interaction, a social media presence and professional marketing materials.

Dental professionals are forced to change or risk becoming extinct.
In order to compete with dental labs that offer the same quality of products and services, it is imperative that a lab demonstrates a strong professional presence. Lack of a consistent design and company branding reflected across all platforms of media could be detrimental to the lab's success.

WE CAN HELP YOUR DENTAL LAB

Everything you need all in one place, that’s the advantage of Ck2design

We can create custom websites, company identity packages, direct mailers, logos, photography, videos presentations, product videos, instructional videos and motion graphics to match your company's' identity.

We can take your dental lab's image to the next level

Our objective is to understand your company, and help others understand your abilities through your business offerings. We believe that each project is unique and should be approached differently and customized to match each client’s needs.

Bridging the gap between the professional side of dentistry and the digital age of marketing, Ck2design offers innovative creative media solutions from Concept to Completion.

You Have the Choice to Take Charge of Your Destiny -
We Can Help You Get There In Style!

  • Ck2design has over 25 years experience in the graphic arts field and 13 of those years have been dedicated to designing for dental professionals like yourself. 

  • Our objective is to understand your dental lab and help others understand your lab's abilities through your business offerings.

  • We believe that each project is unique and should be approached differently and customized to match each client’s needs.

Ck2design - Creative Media for the Dental Industry

We understands the needs of the dental industry. Whether clinic or lab, our designs will benefit your business. Your website, company identity packages, direct mailers, logos, photography, videos presentations, product videos, instructional videos and motion graphics can be created to match your labs identity.

Our specialty is helping professional dental labs put their best foot forward.


Most dental labs are extremely busy and have very little time or resources to dedicate towards the marketing of their business. Ck2design can help ease the transition from your current look and marketing materials to an exclusive design package just for your dental lab.

CK2DESIGN CAN HELP YOUR DENTAL LAB

View details on our exclusive marketing bundles designed for the dental laboratory.
And choose from a variety of special marketing packages created especially to assist today's busy dental laboratory.

Your marketing materials make a huge impact on how the world perceives your dental lab. Please feel free to view our creative media services website exclusivly for dental realted businesses at Ck2design-dentallabs.com

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