Back in the day before digital devices, the old saying was, "You shouldn't judge a book by it's cover" or "It's whats on the inside that counts". That might have worked back in the days before digital marketing but it sure doesn't applied to products, services or individual professionals, any more.
Who Doesn't Judge a Book By It's Cover? Each and everyone of use judges companies, products and service provider on the way they appear online and offline.
If a company has either a unappealing website or only listing on some random business directory, or worse yet -no website at all. You can beat they are loosing many more possible customers then just myself. After all, if a company thinks it's not worth investing into their website and marketing materials, then why on earth would anyone else think it's worth doing business with them?
Since most of use are internet savvy customers with instant access to research for any product, business and service provider. If we don't like something, get bad service or have any other reason for being a unhappy customer, we all have the internet for placing reviews, comments or complaint and spread the word via social media around the world. So why on earth won't a business take the time to create a user friendly, professional website that offers customers the information they want or access to online help. Ck2design online business websites make it so easy for companies to interact and work with customers, keeping everyone happy.
Seems like common sense to have a professional presence both online and traditional marketing materials. Yet, there are still many companies out there that hang on to the thought that they are better then their competitors. And that they have always done things this way and don't need to change in order to keep up with the times.